SEO/ SEM Manager – Robert Walters – Dubai Jobs
We are currently looking for a SEO/ SEM Manager role for an International Investment Firm in Dubai, UAE.
Responsibilities:Manage the SEO responsibilities such as keyword research and content creationDevelop and implement a linking strategy for a multilingual website to boost search engines rankingDevelop and execute paid search marketing campaigns across multiple search enginesImprove the paid campaign strategy and focus on achieve targeted CPL and CPA (ad group, keywords, ad level)Assist with optimizing the strategy to grow the SEM channels (Google AdWords) and testing/ growing new paid marketing channels (SEML PPC)Develop and execute a content marketing strategy for articles and video contentWork alongside the content writer and user interface designer to build SEO and user interface pagesWork alongside an external agency (translation) and marketing team to ensure local campaigns are translated correctly and the meta tag and content in all languages are SEO friendlyWork alongside the media buyer and PR team to ensure all publications include inbound link to maximize SEO valueAnalyse and monitor staying time, bounce rate, conversation rate on metersUse banners for AB testing, bidding strategies, keyword management and PPC search engines.
Requirements:Candidate must have a bachelor’s degree in Marketing or relevant fieldMinimum 3 years of experience in SEO/ SEM (multilingual) in Google Analytics, SEMrush, Moz, Majestic and Screaming FrogExperience in working with external agenciesStrong knowledge in Google Adwords, Bing Ad, AdrollCandidate must have excellent communication and analytical skillsCandidate must speak/read/write ARABIC and English fluentlyIdeally experience and good understanding of Forex
|Job Location:||Dubai, United Arab Emirates|
|Job Role:||Marketing and PR|
|Company Industry:||Financial Services|
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