SEO/ SEM Manager – Robert Walters – Dubai Jobs


We are currently looking for a SEO/ SEM Manager role for an International Investment Firm in Dubai, UAE.

Responsibilities:

  • Manage the SEO responsibilities such as keyword research and content creation
  • Develop and implement a linking strategy for a multilingual website to boost search engines ranking
  • Develop and execute paid search marketing campaigns across multiple search engines
  • Improve the paid campaign strategy and focus on achieve targeted CPL and CPA (ad group, keywords, ad level)
  • Assist with optimizing the strategy to grow the SEM channels (Google AdWords) and testing/ growing new paid marketing channels (SEML PPC)
  • Develop and execute a content marketing strategy for articles and video content
  • Work alongside the content writer and user interface designer to build SEO and user interface pages
  • Work alongside an external agency (translation) and marketing team to ensure local campaigns are translated correctly and the meta tag and content in all languages are SEO friendly
  • Work alongside the media buyer and PR team to ensure all publications include inbound link to maximize SEO value
  • Analyse and monitor staying time, bounce rate, conversation rate on meters
  • Use banners for AB testing, bidding strategies, keyword management and PPC search engines.
  • Requirements:

  • Candidate must have a bachelor’s degree in Marketing or relevant field
  • Minimum 3 years of experience in SEO/ SEM (multilingual) in Google Analytics, SEMrush, Moz, Majestic and Screaming Frog
  • Experience in working with external agencies
  • Strong knowledge in Google Adwords, Bing Ad, Adroll
  • Candidate must have excellent communication and analytical skills
  • Candidate must speak/read/write ARABIC and English fluently
  • Ideally experience and good understanding of Forex
  • Job Details

    Posted Date:2019-04-17
    Job Location:Dubai, United Arab Emirates
    Job Role:Marketing and PR
    Company Industry:Financial Services

    Preferred Candidate

    Career Level:Management

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