Marketing Manager (UAE Nationals only) – ENOC – Dubai Jobs


Job Purpose

The incumbent will be responsible for the overall strategic management of the Automotive Services Department, with full responsibility for the Brand, financials and business planning. The incumbent will be required to manage performance at department level, network level, and site level, implementing actions to close gaps while creating opportunities to evolve the offer with new products and services, always with focus on customers’ expectations. Leading the Brand activities, he will be responsible for developing and executing the brand offer, the customer experience, the marketing and promotional activities, its digital presence and tools, across all customer touch points, with the aim growing sales and profitability, ensuring effective productivity and operational efficiencies across the network and site level.

Principal Accountabilities:

Strategic Planning:

•Lead the Automotive Services Business Strategy, execution, and process improvements to enable the successful delivery of the Business Unit plan

•As Brand Custodian,internally and externally to meet customers’ expectations, while continue to be the market leader

•Establish and maintain a clear brand positioning basis defined values and unique selling propositions and ensure alignment to brand guidelines

•Analyze business performance, industry trends, market and competitive research, existing or new regulatory requirements and their impact on business operations; make decision on alternative courses of action, including risk assessment, capital investment, acquisitions, expansion locally or regionally, at the corporate level

•Evaluate and improve Automotive services facilities and design as well as the selection of equipment to be used and stay abreast of new technologies

•Establish after sales service proposition for Car Dealerships as an alternative to their in-house facility investment, and drive more business to company sites

•Effective participation in the development and implementation of digital transformation strategy

•Develop plans to focus marketing activities and spend through utilization of Loyalty program and other CRM functionalities for measurable results

•Implementation and upkeep of processes & certifications

•Full accountability on formulating and delivering the Automotive Services annual budget and financial KPIs

•Develop the new sites roll out plan to support delivering desired results

•Continuously explore opportunities to reduce operational cost while growing revenues

•Ensure favourable payment terms with vendors while meeting agreed contractual obligations

•Develop Expenditure Requests with clearly defined input that will support return on investment as per company policy

•Develop the pricing strategy to support delivering to KPI’s and brand positioning

Sales & Marketing:

•Overall responsibility on developing and executing and delivering the sales and marketing plan to achieve the agreed results

•Develop and expand merchandise range sold through sites as an additional revenue stream

•Lead contractual negotiations with strategic vendors and business partners to improve commercial terms

•Continuously create new services / business opportunities to complement and expand existing offer

•Develop and enhance the services in the existing business lines to drive sales growth across multiple business units.

•Develop and enhance various channels to enable business expansion and loyalty

•Create and execute marketing and promotional activities, and enhance return on marketing spend through utilization of Loyalty Program and participate proactively in its implementation to ensure maximizing value over customer life cycle

Financial:

•Full accountability on formulating and delivering the Automotive Services annual budget and financial KPIs

•Develop the new sites roll out plan to support delivering desired results

•Continuously explore opportunities to reduce operational cost while growing revenues

•Develop the pricing strategy to support delivering to KPI’s and brand positioning

•Maximize marketing support & other income from partners

Operational:

•Lead new sites surveys to assess business potentials and suitable offer components

•Manage the implementation and keep of brand guidelines across all facilities

•Ensure maximum utilization of existing Automotive Facilities with focus on individual bay usage and overall facility potentials

•Create and execute staff incentive programs funded by vendors to help grow sales

•Review and modify operating hours to support financial performance and meet customers’ expectations

People management and Human Resources:

•Manage the Sales & Marketing team to ensure the execution of business plans & delivery of sales targets in accordance with set financial targets.

•Identify Training needs and requirements and promote a learning and development environment.

Job Details

Posted Date:2019-03-13
Job Location:Dubai, United Arab Emirates
Job Role:Marketing and PR
Company Industry:Oil/Gas

Preferred Candidate

Career Level:Mid Career
Nationality:United Arab Emirates
Degree:Bachelor’s degree

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