Dubai Exclusive: Executive Assistants Reveal the Secrets to Orchestrating Global Tech Giants

Home to Internet City, Dubai is to host a unique event, 16-17th November, set to inspire the prevalent Administrative and Personal Assistant industry across the UAE, providing the opportunity to meet EA to Facebook’s CIO; Al-Husein Madhany, and certified trainer to Bill Gates’ team; Vickie Sokol Evans, who will explore the secrets behind leading their Executives and teams at the global technology giants, which will be held at the Sheraton Grand Hotel.

Most Executives and CEOs aspire to have a strong PA as their right hand, assisting them in everything from executive travel, to preparing presentations, being their eyes and ears. Essentially they are required to understand the business inside out, to ensure they are always one-step ahead of their boss – pre-empting issues before they occur. But what is it really like to support some of the world’s biggest business leaders?

A far cry from the stereotypical Mad Men style typing pools, today’s EAs, PAs and Administrative Professionals are career driven, business savvy executives with a thirst for success and recognition.

Al-Husein Madhani

Executive Secretary LIVE, a global event for the Administrative Assistant industry is set to challenge the conformity and stereotypes which surround the role, which often lack to highlight to complexity and level of skill required to assist business leaders.

Al-Husein Madhany commented: “I’m so honored and exhilarated to share my insight, and show the world that this is not just a girl’s job. This is a profession that is not going away. There will always be a need for executive business partners.”

With assistants finally being recognized as business partners, gaining the much needed appreciation for their high pressure, multifaceted responsibilities.

Gone are the days of a ‘nine till five’ job; now replaced with the challenge of their own work life balance, also coupled with that of their executives. Assistants are now the champions of business and confidants to their executives; sharing the pressure, sleepless nights and the trials and tribulations. They are the back bone to intrinsic operations which require specialist skills and are a far cry from the outdated stereotypical judgements which have been long cast upon them.

Vickie Sokol Evans

Joining Madhany in empowering and motivating the industry professionals is Vickie Sokol Evans, certified trainer to Bill Gates’ team, who will provide practical training live on stage.

The administrative industry is still one of the most unrecognized professions, particularly when it comes to career development opportunities and formal training that is relevant to their role.

With clients including, Starbucks, The New York Times, American Airlines, MasterCard, and eBay, among others, Vickie’s instruction will lead more than a typical tech session.

Her background in comedy engages the audience with real-life, often hilarious scenarios that offer insight into how to use technology to make your job easier, more productive and less stressful.

“Assistants are the backbone of our companies and not only free up time for executives and managers, they have become their strategic business partners. It is critical that they be as productive as possible. Microsoft Office gives them the tools they need to help them deliver better results faster so they can focus on what’s important,” says Evans.

The 2 day event consists of networking opportunities, a comprehensive conference agenda and an innovative practical day of training. Attendees are guaranteed to leave the event with a plethora of practical tips, as well as immediately actionable ideas to increase productivity and impress. But above all, attendees will be inspired and empowered to add new dimensions to their ever evolving role and take their career to the next level.

Director of Executive Secretary LIVE, Lucy Brazier commented:
“The role of PA’s and admin assistants has changed dramatically over the past 5 years, due to the effects of recession. Gone are the days of simply fetching the coffee and sitting at a type writer. Professionals who operate in this sector of industry are crucial to the success and profitability of a company, and it is important to continue investing time, effort and resources in to moving the profession forward.

Taking advice from those that have effectively led change across some of the world’s most successful global businesses, this year’s attendees of Executive Secretary LIVE in Dubai will also witness the true integrity and strength required to be an exceptional confidant to their executives and business champions. This is set to be one of the most important, relevant and inspiring events in the assistant’s calendar; not to be missed.

Executive Secretary LIVE is the leading international event for senior and aspiring Administrative Professionals and Executive Assistants, returns to Dubai 16 -17th November 2016, at the Sheraton Grand Hotel. For more details, and to book your place, please visit:

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