Posted on 05 September 2009. Tags: advertising firm, advertising mediums, advertising revenues, billboard advertising, billboards, commuters, downturn, Dubai, Dubai Metro, Mena, public transport, public transportation, radio advertising, radio listener, Real Estate, real estate sector, roads and transport authority, rta, Society, sport, Traffic, transport facilities, transport options, Transportation, UAE
Dramatic falls in advertising budgets around the world have led to speculation of certain mediums filling others’ shoes, as businesses look to cheaper alternatives. In the UAE, as the Dubai Metro prepares for its initial opening, there is speculation that radio listener numbers may drop as commuters take to public transport rather than use private vehicles. [...]
Read the full newsPosted in Society