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Fashion Marketing Manager – Dubai Jobs


Reports to: Chief Operating Officer
Key Accountabilities
 Timely development of marketing plan for all the brands.
 Timely preparation of media plan for all the brands.
 Developing an elaborate network of agencies and media.
 Developing an elaborate network of printers and suppliers.
 Timely exaction of the planned marketing calendar to maximize benefits.
 Ensure maximum media benefits.
 Ensure proper balance of all media available for maximizing market penetration, as per brand requirements.
Supervisory Activities
 Ensure proper coordination with all concerned departments.
 Ensure proper coordination of the marketing plans with all relevant agencies, media and suppliers.
 Ensure regular meetings with the brand managers and management.
 Ensure proper timelines and costings are maintained.
Execution Activities
 Prepare sales promotional/ marketing calendar for different brands on an annual basis along with the Executive directors, Chief Operating Officer and Brand Managers.
 Execute advertising and promotion calendar as per approved time and budgets
 Build and maintain relationships with external marketing/ advertising agencies.
 Maintain and build proper professional relationship with all suppliers.
 Ensure constant reduction in cost/ expense for marketing activities & marketing expense for each brand are within the marketing budget.
 Ensure to maximize benefits of all marketing activities.
 Ensure to maximize utility of all relevant and available marketing media.
 Execute customer surveys in a timely manner and present findings to the Executive Directors, Chief Operating Officer and Brand Managers.
 Assess customer reactions to advertising & marketing activities and present findings to Executive Directors, Chief Operating Officer and Brand Managers.
 Conduct research analyses and monitor financial, technological and demographic factors so that market opportunities can be capitalized on and the effects of competitive activity can be minimized.
 Develop and maintain a database of existing customer profiles and segment them.
 Develop sales promotion and events calendar for the various stores in consultation with Brand Managers and to ensure their smooth execution.
 To analyze results of each sales promotion campaign and initiate appropriate action for future campaigns.
 To select the appropriate advertising and public relations agency, negotiate contractual arrangements and manage the ongoing relationship.
 To create a unified image for the Company by planning and overseeing the Company’s advertising and promotion activities, and communicating with external parties on ongoing campaigns.
 Research marketing trends and present key findings to merchandise manager/ brand managers for future marketing programs.
 Maintain customer database & segment customers to understand buying behavior and preferences.
 Manage communication between merchandise team and external agencies for successful implementation of marketing programs.
 Manage negotiations and quotations from external marketing agencies along with finance team.
 Prepare and forward MIS on a pre-defined basis as required.
Coordination Activities
 Coordinate across merchandising and operations department to obtain detailed inputs related to marketing activities (including customer surveys)
 Coordinate with personnel in international countries (except UAE) for conducting marketing related activities.
 Coordinate with external advertising/ marketing/ other agencies to ensure that marketing activities are implemented in a timely manner, as required.
 Coordinate with finance team for negotiating rates of advertising/ other external agencies.

Job Details

Date Posted:2017-03-13
Job Location:Dubai, United Arab Emirates
Job Role:Marketing and PR
Company Industry:Retail/Wholesale
Monthly Salary:US $6,000

Preferred Candidate

Career Level:Mid Career
Degree:Bachelor’s degree

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Some local news is curated - Original might have been posted at a different date/ time! Click the source link for details.

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