Tony Buzan is a man who knows a lot about creativity and innovation. As the inventor of Mind Mapping, the thinking tool used by 250 million people worldwide, a former editor of MENSA, a bestselling author of over 100 books and a consultant to leading organisations including Walt Disney, Microsoft and IBM, Buzan is the leading global authority on the brain and creativity.

But why are creativity and innovation so important in today’s global economy? In a study conducted by IBM, it was found that over 65% of the world’s top CEOs have declared that in order to survive their companies will have to radically change and embrace innovation.

Tony Buzan echoes this in his advice to organisations: “In challenging economic times, it is vital that we embrace fresh and creative ways of thinking in order to succeed both professionally and personally. It is said that we are undergoing a ‘creativity crisis’, but the steps to innovation are easy for anyone to learn, for example, Mind Mapping can help to change your outlook.” As part of Tony Buzan’s mission to get us all on the road to innovation, he is coming to Dubai with his right-hand man and CEO of his organisation, ThinkBuzan, Chris Griffiths . A successful entrepreneur, Chris Griffiths is also a leading global authority on using the latest technology to enhance creative thinking.

ThinkBuzan are holding the ThinkBuzan Licensed Instructor Course on the 6th-9th March in the Oasis Beach Tower, Jumeirah Beach, Dubai. Led by the ThinkBuzan CEO Chris Griffiths, the 4-day course shows attendees how to generate more creative ideas, use cutting edge software, iMindMap 5, and gain a competitive edge at home and work. Tony Buzan will also meet delegates and offer personal and tailored advice on innovation techniques. Accredited ThinkBuzan Licensed Instructors are able to conduct their own professional workshops for business, educational or personal clients. For bookings call: 1-800-961-4582 or email www.ThinkBuzan.com/training