“Let’s start with getting up in the morning,” he says. “We are the leaders of oral care, so you would brush your teeth with Signal. Next, you want an energising cup of tea to start your day, so you have a choice – do you have Lipton or do you have Brooke Bond? Then you have a shower – and we have Lux, we have Dove and we have Lifebuoy.
Then you want to wear a nice crisp, clean shirt – it will have been cleaned by OMO. And you want a nice fragrance on your clothes so you will have Comfort as a…
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