Eyewitness accounts said there were at least twelve people trapped on balconies of the high-rise tower, believed to be the Burj Al Nujoom very close to the Burj Views residential towers and the cinema entrance of Dubai Mall.
Numerous Civil Defence teams arrived on the scene ten minutes after the fire was reported, and it is thought the blaze started around 1.15-1.30pm.
As of 3.30pm, fire crews have entered the building.
Early suggestions are the fire was caused by a gas explosion.
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